Huub and Yonda – ‘Lets buy British’ – collaboration
The clever folk at Huub and Yonda rarely rest on their laurels. The two British wetsuit and sportswear apparel pioneers have got together on a collaboration to ‘Support British Brands’. This is more than just a flag waving exercise, buying British wetsuits and sportswear apparel is the ideal way to support the local economy – its businesses and employees.
Globalisation has put pressure on all types of British business to outsource production, move jobs abroad and, in doing so, cut costs. However, increased awareness of climate change, a growing world population, political instability and the financial crisis – not to mention the ethical issues often associated with working conditions abroad – requires us, the customer, to think more carefully about where the products come from.
As we begin our recovery from the pandemic, this collaboration will encourage home-grown talent and circulate money within the UK. Both Yonda and Huub wetsuits and sportwear apparel are amongst the best in the world and both business work to exacting compliance standards where health and safety measures are stringently upheld. Both Yonda and Huub are young, vibrant British companies specialising in the design, creation and manufacture of pioneering products for athletes, swimmer and triathletes. Having an in-depth understanding in triathlons they understand the importance of the right materials, features, fit and flexibility – and the role they play in enhancing your athletic comfort and performance.
Carbon footprint: Being closer to the UK market both Yonda and Huub will lower the environmental impact. By supporting British Brands there will be a lower impact on the environment because of vehicle reduction used to transport goods that emit noxious substances and greenhouse gases. Many customers have strict requirements on reducing the environmental impact so buying from local businesses can help to achieve this.
This collaboration makes a lot of sense as buying British supports our own economy, encourages home-grown talent, helps the environmental effort and celebrates our own unique skills. As developing economies begin to catch us up, we’d do well to value British made products and design before it’s too late. We owe it to our own industrial heritage, resources and wealth of talent.
This is what both companies have to say about the collaboration:
Specialist wetsuit and apparel brands HUUB and Yonda have unveiled a collaboration that asks UK triathletes to ‘Support British Brands’.
The two British owned brands are rivals and competitors in the UK marketplace. Yet, they have got together on the new marketing campaign, which will feature display advertising in print media, as well as a push online and via social media.
The Support British Brands campaign notes that both HUUB and Yonda are… ‘Proudly supporting British athletes, British events, and British business. By rights, we should be rivals, but through tough times we need strong allies.’
HUUB founder and CEO Dean Jackson explained, “Even as competitors it’s important to talk. Given the challenges posed by Brexit and the pandemic, we felt it an opportune time to get together with other British brands, and to ask British consumers to ‘Buy British’.
“Other non-British wetsuit brands may be adding surcharges to retailers and consumers across the UK – due to the fallout over Brexit and higher import costs. So, we felt that now was the time to act. We want to remind triathletes across the country that by supporting home-grown British brands they are supporting British business and jobs.
“By buying HUUB or Yonda they are also supporting businesses that are key in backing British athletes, events and the wider supply chain.”
Angus Greenwood, owner at Yonda, added “Both of our companies are proud to support British athletes and events. This is ingrained in our DNA. We also both like to do things a little differently.
“While our individual brand personalities might be different, we see the benefits of collaboration. In these challenging times, it’s great that two British brands can work together to remind consumers that buying British really does give support to the British industry.
“There is a friendly rivalry between our brands but also mutual respect. So, it’s nice to raise some eyebrows, and to also get people thinking about how they can support British brands when they are considering their next wetsuit or apparel purchase.”
