Super League Triathlon expands broadcast footprint with Aurora Media Worldwide
Super League Triathlon has appointed All3Media-backed Aurora Media Worldwide as its broadcast partner on a multi-year, multi-territory, contract.
Aurora already produces the SLT Championship and Arena Games properties and this new deal means that the company will now produce the feeds for all of the SLT’s properties for distribution to worldwide broadcasters. The agreement sees Aurora aim to push innovation and build on the success of the SLT Championship Series which already hold eight Championship Series events and the SLT Arena Games, a blend of real life and virtual racing.
The contract begins immediately with Aurora producing the SLT Arena Games Powered by @GoZwiftTri at the Queen Elizabeth Olympic Park on 27 March 2021.
Michael D’hulst, CEO of Super League Triathlon, said: “Super League and Aurora share a vision for the future of triathlon and the ways in which we can continue to evolve our sport into a true broadcast and digital product to be more engaging and accessible to audiences both of the sport and beyond.”
Managing director of Aurora Media Worldwide, Lawrence Duffy, added: “Their innovative format is a great fit for Aurora in a very dynamic sport. We are particularly pleased to be producing content across broadcast, digital and social platforms as viewer habits continue to evolve.”
Launched in 2017, the Super League Triathlon series consists of a series of shorter, more intense races than conventional triathlons. SLT triathlons have five kinds of races – Triple Mix, Eliminator, Enduro, Sprint Enduro and Equalizer – designed to make triathlons a more engaging spectator experience.
