Story 10 to maximise PTO brand awareness
The Professional Triathletes Organisation (PTO) has renewed its partnership with Story 10, the global sports video production and distribution agency. This renewed deal will seek to increase international exposure and awareness of PTO’s key events and campaigns throughout 2022.
Story10 has built a role for itself within triathlon, having tied up with two key event brands – to boost exposure for Super League Triathlon in 2022 , and now an extended tie-up with PTO and its event portfolio.
The 2022 season gets underway with the inaugural PTO Pro Am in Los Angeles on 15 May thereafter the kicks on with the PTO Canadian Open (23-24 July), the Collins Cup (20-21 August) and the PTO US Open (17-18 September)
The partnership will have Story10 crews on the ground at all events producing secondary content and feature stories around non-event initiatives, including inclusion and equality. This will extend PTO’s news lifecycle, generating exposure and awareness throughout the year.
Along with event previews, tour highlights and athlete interviews, these feature stories will be actively promoted to Story10’s global distribution network of 400+ media outlets, across broadcast, digital and social.
Utilising Story10’s partner network will help to ensure that content is promoted in key markets across multiple platforms… ‘including guaranteed placement on sport-dedicated social channels, driving awareness, and reaching untapped potential new audiences worldwide.’
Through Story10’s relationship with The Associated Press (AP), imagery from each of the PTO’s four events will also be distributed to the AP’s global client base across AP Photo Stream and AP Images, to help further expand awareness.
