HUUB bestowed Royal approval by the monarch of the realm
HUUB, the Derby-based triathlon, wetsuit and cycling gear innovator has been bestowed Royal approval after being awarded the Queen’s Award for Enterprise Innovation 2021.
The Queen’s Awards for Enterprise go to companies from across the country that excel at international trade, innovation, sustainable development or promoting opportunity through social mobility. The awards are essentially the most prestigious within the UK and companies are put under the microscope of a stringent panel of judges before being presented to Her Majesty for approval.
Huub representatives will be now be invited to a Royal reception and presented with the award at their company by one of The Queen’s representatives, a Lord-Lieutenant. The company will be given a Grant of Appointment, an official certificate and be able to fly the Queen’s Awards flag at their main office and use the emblem on marketing materials such as packaging, advertisements, stationery and website.
HUUB founder Dean Jackson said: “To be recognised in the Queen’s Awards really is amazing… I would never have dreamed when starting this business on my kitchen table nine years ago that we would be recognised for what really makes HUUB special … our innovation. “
Get to know Dean Jackson, founder of Huub chatting to the TriNation crew here
Huub has been instrumental in revolutionising the market with its triathlon and open-water swimming wetsuits and tri-suits. The wetsuit market had become stagnant, seeing little to no development of products and the products available were not meeting the needs of elite swimmers and growing numbers of triathletes.
The company tested and created a number of new products that considered the specific needs of both elite swimmers and triathletes to create products that enabled the desired flexibility and buoyancy requirements that deliver huge efficiency gains to athletes.
“We constantly strive to make athletes better and faster and our sport more fulfilling. We are relentless in pursuit of performance, and innovation sits at the heart of everything we do” said Jackson.
